Willie Nelson, Tova Borgnine, Cindy Williams, Morgan Fairchild, Leslie Nielsen, William Shatner and Paul Prudhomme all appeared on QVC in a three-week period this winter selling merrily away.Īll of these celebs and all of these products don’t go to a lavish studio in Hollywood or a historic theater in Manhattan but to a run-of-the-mill brown brick three-story office complex in the Goshen Corporate Center, an industrial park 30 miles west of Philadelphia-a place so exurban there is still a working farm complete with a 19th-Century farmhouse, barn and silo on the property next to the parking lot. Sporting MVPs Cal Ripken of the Baltimore Orioles and Troy Aikman of the Dallas Cowboys have watched hundreds of their limited-edition memorabilia be snapped up on the network. Regis Philbin has sold heart-rehabilitation exercise videos on QVC. So, too, do fashion nameplates Elizabeth Arden, Kenneth Jay Lane and Criscione. Diller pal Diane Von Furstenberg sells her fashion lines on QVC. Indeed, QVC has become the salesway to the stars. Gossip-mongers and stock analysts sent and received tremors about what Diller would do: He’d be the Father of Home Shopping, the Honcho of Interactive TV, the Grand Vizier of All New Media. Chairman Barry Diller bought into QVC and became its chairman in January, 1993. Some of those folks have been business types, especially after former Fox Inc. The Quality Assurance Lab may be our most important link to our customers.”įolks have been watching a lot of QVC (the initials stand for “Quality, Value, Convenience”) lately. Quality-that’s the reputation QVC has developed. “The Drop Test weeds that out, and we just send items back to the manufacturers so they can get it right. “We can’t send out items that will fall apart in normal shipping,” said QVC spokeswoman Amy Jackson. They would not appear on QVC until their packing or their head glue were shored up. Many of the heads bobbled off in their crucial Drop Tests, either their glue or their headsprings inadequate. wooden bobble-head dolls on an adjacent table.
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